As you might imagine, most organizations are reluctant to share publicly the strategies and tactics that have given them an edge over their competitors online. So it is a testament to our clients’ generosity and commitment to partnership that they have graciously granted us permission to publish this inside view of their SEO, e-marketing and web development initiatives.
Below you will find a selection of case studies from some of these valued clients.
PubCon — Las Vegas, NV
Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDFs, docs, podcasts and RSS feeds.
Speakers:
Rick Klau, Strategic Partner Development, Google
Stephan Spencer, Founder & President, Netconcepts
George Aspland, Founder & President, eVision, LLC
Lee Odden, President, TopRank Online Marketing
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AMA Marketing Workshop — Chicago, IL
During this rich presentation, spanning Search Engine Optimization fundamentals as well as advanced tricks
and tactics that only the elite SEO experts know, you’ll learn how to…
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MarketingProfs Digital Marketing Mixer — Scottsdale, AZ
Join us for this educational and entertaining session lead by Stephan Spencer, Founder & President of Netconcepts and Amy Africa, President and Chief Imagina-8-tion Officer of Eight By Eight where they will offer live, impromptu critiques of B2B and B2C websites of audience members. Stephan and Amy love to play the critic (think: the Muppet judges, those old cads in the balcony), but we promise they’ll play nice. Ok, we can’t actually promise that, but they said they’d be gentle. You’ll see and hear how you and your colleagues’ sites rank in terms of their ability to garner search traffic and ultimately convert visitors to sales. You’ll walk away with valuable lessons learned from what these sites do well and where they need improvement—in the areas of SEO, conversion and usability.
If you want to have your URL considered to be one of the sites reviewed in front of the audience, please email . We’ll let you know in September if your site has been chosen.
Speakers:
Stephan Spencer, Founder & President, Netconcepts
Amy Africa, President and Chief Imagina-8-tion Officer, Eight by Eight
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MarketingProfs Digital Marketing Mixer — Scottsdale, AZ
Whether you are a seasoned marketer new to SEO, or a savvy search marketer wanting to ensure you aren’t overlooking anything, this session is for you. We’ll run through all the different requirements for a website that will ensure SEO success—from crafting content and code for search engines to essential tools and methodologies. Wouldn’t it be great if you could enlighten your designers, copywriters, programmers and marketers on being more effective at doing their jobs in a search engine optimal way? Now you can. Whether you have a dynamic site or a static one, lots of content or just a little, Web 2.0 technologies or Web 1.0 brochureware, a big brand or an unknown startup, you’ll need this SEO knowledge. You’ll walk away with, best practices for “on-page” SEO—from URLs to HTML to content to site architecture, a bevy of tools—many of them free, techniques for making Web 2.0 and “rich media” content search engine friendly, and ways to circumvent the SEO roadblocks common in Content Management Systems.
Speakers:
Stephan Spencer, Founder & President, Netconcepts
Mark Kaufman, Association Vice President-CNET Findability, CNET
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eMetrics Summit — Washington, DC
There are basic SEO metrics that will help with the “blocking and tackling” — things like keyword popularity, indexation, link popularity, PageRank scores, rankings, top-referring keywords, etc. There are also the red herrings, like keyword density and KEI scores, that are only distractions. But most importantly, there are a whole new class of SEO metrics that are largely undiscovered by folks in SEO and analytics alike, that are essential in order to fully capitalize on the “Long Tail” of SEO. These Key Performance Indicators include:
Brian Klais, vice president of Search at Netconcepts, has been working in web marketing from the very start, will make sure you have the knowledge you need to do the job at hand.
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Startonomics — San Francisco, CA
Learn SEO strategies and techniques for acquiring startup users & customers from search engines, links, & blogging.
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Blog World Expo — Las Vegas, NV
Panelists:
Brian Clark, Copyblogger
Michael Gray, Atlas Web Service
Lee Odden, TopRank
Stephan Spencer, Netconcepts
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Web 2.0 Expo NY — New York, NY
This session isn’t about SEO fundamentals. You won’t learn why links are important for rankings; you won’t learn how to justify SEO to your boss. What you will learn is how to take your search engine optimization skillset to the next level, even if you’re already a savvy search marketer. SEO expert Stephan Spencer opens up his toolkit to share insightful information that demonstrates each tool in action using audience members’ sites.
If you want the “secret sauce” to rocketing past your competitors in the search results, this session is for you.
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Shop.org Annual Summit — Las Vegas, NV
Forget the grand strategy talks; ignore the expensive, time-consuming software implementations; discard the hard-to-measure long-term plans - this session is about specific, actionable tactics you can use to make money NOW. Our panel of experts are going to give you killer tips to improve your Paid Search, Natural Search, Affiliate Marketing, Email Marketing, Web 2.0, Shopping Feeds, Technology Issues, and Site Optimization. We’re going to be moving fast so we will have a handout for session attendees with all of the gory details. This is the session you want to attend if you want to get your hands dirty and improve the bottom line. It will also help you convince your boss that you came to the Summit to make money — not just party in Vegas.
Moderator:
Allan Dick, Chief Marketing Officer and Senior Plumbing Evangelist, Vintage Tub and Bath
Panelists:
Sam Decker, CMO, Bazaarvoice
Todd Friesen, SEO Ninja, Todd Friesen Associates
Sheldon Gilbert, Founder and CEO, Proclivity
Pinny Gniwisch, Founder and VP, Marketing, ice.com
Brian Klais, Vice President of Search, Netconcepts
Jeff Molander, Principal, Molander & Associates
Brian Platter, General Manager, Home Delivery, Peet’s Coffee & Tea
Brian Smith, Co-founder, SingleFeed
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